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Ultramar Labs
Solutions Library

Lead follow-up

Every inquiry followed up, by text and email, until someone actually answers.

Instead ofInquiries that go cold in an inbox.

NowEvery lead tracked, with email and text follow-ups that run until they buy or say no.

Try it · Cedar & Stone Remodeling (fictional)

Capability demonstration · Fictional dataCedar & Stone Remodeling (fictional)

Try this with fictional data. Bookings, payments, and messages in this example are simulated; nothing is sent or charged.

What your lead sees

Priya’s phone · day 0

  1. text · day 0Hi Priya — thanks for reaching out about your kitchen. I'm Mike at Cedar & Stone. Is a walkthrough next week useful?

What you see

Leads

Priya Shah · kitchen remodel

Following up · day 0

From the website form · budget $40–60k · wants to start in spring

  1. Day 0Text — Hi Priya — thanks for reaching out about you…sent
  2. Day 1Email — A few kitchens we've finished nearby, with r…scheduled
  3. Day 3Text — Quick one, Priya — want me to hold Tuesday o…scheduled
  4. Day 7Email — Last check-in from me. If the timing's not r…scheduled

Press Advance a day to watch the follow-ups go out — then reply as Priya on the phone.

New this week

4

Following up

3

Replied

1

Choose the right approach

Start with your existing tools

HubSpot, Mailchimp, a CRM

Useful for: Marketing email and big sales pipelines.

Check what your current setup can already do:

  • Can a simple setup in your existing CRM handle inquiry follow-up?
  • What consent, plan, and messaging requirements apply to texts?
  • Can calls and website forms create leads without retyping?

Where custom work can help

  • Leads from your site, forms, and calls in one list.
  • Follow-ups written for your business, by text and email.
  • They stop the moment someone replies — and you get a task to call back.

If the off-the-shelf app already does what you need, we’ll tell you — and help you set it up well.

FitsContractors & remodelersGymsClinicsAnyone who sells with a conversation
Want this in your business?

Tell Kevin what you’d want it to do.

A few lines is plenty. He’ll reply with whether it’s worth building for you — or whether an app you can buy today does the job.

I’m interested in lead follow-up